Importance of marketing

The audience I am aiming for are followers of indie and alternative music, in order to appeal to this demographic I will need to market my product accordingly. Traditionally, music videos serve the purpose of promoting a single or an album, and I will be promoting STOKER's debut album 'moral panic'.

Hypodermic syringe theory- AS Revisit

The hypodermic syringe theory suggests that audiences are 'empty vessels' and vulnerable to impression from what is shown to them through the TV, music videos, books and radio. In AS, I became aware of the hypodermic syringe theory when researching and planning for our thriller opening Incognito I learned that there were many elements of our thriller concept that would be seen as dangerous influencing. For example, the characters in our thriller opening all appeared to be smokers: we wanted smoking to be a consistent element throughout to pay homage and make an intertextual reference to that of the popular 'gangster' crime sub-genre, also suggested by follows of the aforementioned theory to be a bad influence on its audience.  

'Incognito' 2016

Music video theorists

Sven E Carlsson

Carlsson said that music videos fell into two categories:

• Conceptual
• Performance

A conceptual music video is one that follows a story/narrative, such as Fatboy Slim- Weapon of Choice, in which actor Christopher Walken dances and flies around a hotel.

A performance video is one where the band themselves mime the words or play the instruments as a fabricated performance for the video, like Bohemian Rhapsody by Queen, in which the band mime the lyrics and their instruments.  



My music video will be heavily conceptual, with a running narrative throughout it. My story will consist of a vampire planning a party to try and overcome their social stigma, brought about by aspects of the media. When no one turns up to the vampire's party, they are very sad, but one person shows up and, due to either self-fulfilling prophecy or perhaps just instinct (it is the former though), they kill their only friend. 

Album final cover

Editing progress-10/03/17

Editing Progress- Friday 10th March

Today i finished my first draft of my music video. I used colour grading to make the dancing scenes near the end of my music video appear dream-like and happy, in contrast to the darker, colder colour grading on the final reveal shot which shows the vampire's kill. 




Here is the first draft of lights out. I am currently editing bits that have been suggested to me by my teacher. I hope to have the final edit on here by the end of the month.

Editing progress- 09/03/17

Editing- Thursday 9th March

Today I managed to reach the end of my music video with footage, meaning I now have a full sequence in place to tweak and edit effects on. It is a basic sequence at the minute but this now means that I can apply effects based on how I know the order of the footage goes in my project. Tomorrow I plan to add a couple of overlays on top of some bits and colour grade the entire music video to make it look more professional (or less amateur). I will also apply more 'Warp stabiliser' and maybe revert the effect off of some footage where I feel necessary. My media teacher watched the completed sequence today so I could see if the concept made sense to others, to which he responded that it did make sense, but I will have to export a copy to show to different audiences, perhaps those who completed the questionnaires for me, to see if the video has the same reception.

Editing progress- 08/03/17

Wednesday 8th March

Today's progress