Hypodermic syringe theory- AS Revisit

The hypodermic syringe theory suggests that audiences are 'empty vessels' and vulnerable to impression from what is shown to them through the TV, music videos, books and radio. In AS, I became aware of the hypodermic syringe theory when researching and planning for our thriller opening Incognito I learned that there were many elements of our thriller concept that would be seen as dangerous influencing. For example, the characters in our thriller opening all appeared to be smokers: we wanted smoking to be a consistent element throughout to pay homage and make an intertextual reference to that of the popular 'gangster' crime sub-genre, also suggested by follows of the aforementioned theory to be a bad influence on its audience.  

'Incognito' 2016