Pharrell Williams- Happy
Presently in our media lessons, we are investigating the topic of music videos: this entails the textual analysis of iconic videos, looking into the conventions of music video, as illustrated in Andrew Goodwin's 'Dancing in the Distraction Factory' and have recently been delegated the task of recreating a 30 segment of the music video to Pharrell William's 'Happy'.
The single was released as a part of the soundtrack to the Despicable Me 2 film in November 2013. The song was highly received and was the best-selling record with 6.45 million copies sold in 2014 in the US alone (1.5 million in the UK). The music video was nominated for Video of the Year at the MTV Awards for the same year. It also won a Grammy Award for Best Music Video in 2015 and was the Billboard's number one single for the previous year.
The song is also involved with cross-media-convergence, with a website set up primarily to show a 24 hour version of the 'Happy' music video, featuring compiled footage of an abundance of different videos taken by the public and submitted to the website.
The single was released as a part of the soundtrack to the Despicable Me 2 film in November 2013. The song was highly received and was the best-selling record with 6.45 million copies sold in 2014 in the US alone (1.5 million in the UK). The music video was nominated for Video of the Year at the MTV Awards for the same year. It also won a Grammy Award for Best Music Video in 2015 and was the Billboard's number one single for the previous year.
The song is also involved with cross-media-convergence, with a website set up primarily to show a 24 hour version of the 'Happy' music video, featuring compiled footage of an abundance of different videos taken by the public and submitted to the website.
The video consists of a variety of footage which is flipped back and forth throughout in quick cuts that accompany the tone of the song. In class each group was given a 30 second segment from the video: my group was given the first 30 second slot. We hope to recreate this in terms of the media techniques rather than mimicking the actions or dancing from the video directly.
In my media lesson on Wednesday I sketched up a storyboard for the first 5 seconds of the music video, to which no music accompanies. We aim to film this scene tomorrow morning (Friday 24th June) in school during our free period.
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