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In this video Stuart Hall talks about to visual representation of groups in the media. He outlines how a representation represents an idea which is already there (also known as a hegemonic idea). This is a useful video to consider in the planning of my music video as I am aiming to play on the representation of vampires in my music video but counteract the representation by showing the main character to subvert or comically adhere to the stereotypes of vampires.
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