Stardom theory
Richard Dyer's star theory is based on the idea that a star is an image, and not a real personality, that is 'manufactured' out of a range of materials. They are said to depend on a range of subsidiary media: such as magazines and radio, to construct an image for themselves.Fundamentally, Dyer states, the star image is incoherent, that is incomplete and 'open'. This is because it is based upon two key paradoxes:
Paradox one: The star must be simultaneously ordinary and extraordinary for the consumer
Paradox two: The star must be simultaneously present and absent for the consumer
Dyer argued that as an audience we strive to complete the star image through consuming their products, shows, merchandise etc. We strive to complete the image by engaging with the star’s meta-narrative and, if possible, seek the ultimate satisfaction of seeing them live.
There is criteria for 'stars' to meet, these include:
- Youthfulness
- Rebellion
- Sexual magnetism
- An anti-authorititarian attitude
- Originality
- Creativity/ talent
- Aggression/Anger
- A disregard for social values relating to drugs, sex and polite behaviour
- Conspicuous consumption of sex, drugs and material goods
- Success against the odds
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