Song: Santogold- Lights out
Location: Various locations around Chesterfield
Concept
Both performance and narrative. The performance will tie into the narrative, typical of the alternative music video genre. The video will feature an outdoor gig (a small one in a back garden, for obvious budget reasons) where a band will be playing Lights out, the audience will be the link between the performance and narrative. At the outdoor gig, there will be posters around saying “No vampires”. There will be vampires in the music video, who will act as a metaphor for social stigma or things that I believe some areas of the media try to make people wary or afraid of. Such as assuming teenagers (particularly males) are chaotic because of gang crimes.
Narrative
During the first verse and chorus there will be an introduction to the performance side of the music video and to the concept of the shared fear and dislike of vampires that the public in the video have.
The verse that follows the chorus will be introducing a group of vampires running around a quiet suburban neighbourhood causing mischief such as throwing stones at ‘No Vampires’ signs and attempting to drink the blood of household pets. The purpose of this will be to show the effect that hatred and fear has on the social groups that suffer from stigma: the group of vampires will be living up to the media’s representation of them.
Toward the end of the video, the performance and concept merge together, when the vampires discover the outdoor gig and kill everyone there (comically), completing the ultimate self-fulfilling prophecy cycle.
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